Hello People of the world,
Last Wednesday the 17th brought Ryan Jaffe and his crew of 7 personable photographers to the streets of Melbourne for a pop up exhibition. The exhibition, “ITSUNDEFINDED”, focused on what all exhibitions are about, to have a great opening. Suitcases filled with Carlton Draught wrapped in Beyonce gold vinyl and topped with chilled ice showed how easy a simple idea works. ITSUNDEFINDED threw away the costs of renting a commercial showing space and focused their energy into transform a parking lot into a temporary place of conversation and debate. The change of space drew those lil people passing, stopping to watch the spectecale from the 6pm elegant hang through to the 9pm slippery pull down.
The ties of the work to the title were not so apparent. It seems as if the whole concept of just doing the exhibition without sticking to confinements of what an exhibition is presumed to be was the key. As the head collaborater Ryan Jaffe has said ” It annoys me when someone say’s: I’ve got this great idea but they never follow through.” Ryan is a case in point of just doing it. Riding from LA to Alaska on a death hog motor bike and now on a smaller scale this exhibition.
A fine showing with more to come one hopes. Bring on the installation, performance and music the ITSUNDEFINDED crew.